https://www.segmented.ca/home daily 1.0 2022-06-02 https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621391595668-VGH0RILZ3F8F5LT3B13P/zoom+call+on+laptop.jpg Home Strategy + Execution Segmented Marketing has helped businesses representing a range of categories grow through marketing excellence. Strategy, branding, web, customer acquisitions, and much more, these companies are reaping the benefits of a Segmented approach. https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621512813698-Z3IU33OEBSJBQ9VGVBV6/whiteboard.jpg Home - Fractional CMO. With your Fractional Chief Marketing Officer, you will gain access to complete and cost-effective senior marketing capability, through a fractional investment. Turn your marketing investment into positive returns and revenue growth. https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621524070084-XH4B7LOCRCIYHXQT0ZVI/target-192x192-1403831.png Home hand-drawn aim target icon https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621523918674-QL71D5OM2G3MWBNV5TP2/creative-idea-192x192-1403832.png Home hand-drawn empty pill bottle icon https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621523604282-TBENYUI3XWB2O39GGHVA/compass-192x192-1403838.png Home hand-drawn armchair icon https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621524161789-QWPE4E5DPHZCL5WGZJHL/data-analytics-192x192-1403813.png Home hand-drawn simplified needles in back acupuncture icon https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1622137899817-9P4IHR2C6SY0JZ7YBTKE/live+work+create.jpg Home - People powered progress. With the Segmented Collective of independent professionals, gain access to highly-skilled experience, working as a team to elevate all aspects of your marketing. https://www.segmented.ca/fractional-cmo daily 0.75 2021-05-27 https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621607295543-FF8D7JV89E95IKGC4SEJ/David+Spriet+in+action.jpg Fractional CMO - Your Fractional CMO Hiring a full-time executive to lead your marketing can be daunting and your business may not be ready for that level of investment. Or perhaps your business or marketing function is in transition. With Your Fractional Chief Marketing Officer, you will gain access to complete and cost-effective senior marketing capability, through a fractional investment. From top to bottom, David will plan, organize and oversee all aspects of marketing & communications to drive top-line growth and return on investment. https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621393884293-217PCLWYQDKAZZ4SHLA1/cma+pic+5.jpg Fractional CMO - Fractional Investment, 100% Commitment. “Marketing and communications are my career focus and I have earned pro-level status in the discipline. It is my passion to leverage marketing to drive business performance and growth.” - David Spriet David is a senior marketing & communications professional with 25 years of experience. This includes national and global senior-level positions at bluechip corporate brands in the financial services sector. He then spent 10 years leading and managing an agency with a dozen digital marketing specialists on staff. He has operated as a Fractional CMO under his brand, Segmented Marketing, since 2018. https://www.segmented.ca/collective daily 0.75 2024-09-13 https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621526267826-BU6J43WO3ECLGNU8VJI7/WIN_20210416_08_50_34_Pro+%284%29.jpg Collective - Strategy, Marketing Management David Spriet David is a senior marketing & communications professional with over 25 years of experience spanning a wide range of disciplines. He is a unique talent, skilled at developing strategies while at ease rolling up his sleeves to execute programs, bringing ideas to life. His experience includes brand strategies, marketing plans, digital marketing, lead gen/nurturing campaign management, product marketing, project planning, marketing resource management, new business pitches, copywriting, measurement, and more. David served many years as an executive volunteer with the Canadian Marketing Association. He has held board-level positions for youth sports organizations and helps NPO events enhance communications. https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1622146319742-ZWN53ULGKCZ6WGSND0KQ/oliver+hill+2.jpg Collective - Brand Design, Graphic Design Oliver Hill Oliver spent more than a dozen years with leading Atlantic Canadian agencies before launching Oh! Design in 2007. He has designed many brand identity programs, print materials, and online communications, which have strengthened brands for high-profile organizations, small businesses, and start-ups. Oliver has received awards from ICE, The Advertising and Design Club of Canada, and the Canadian Regional Design Awards. Oliver holds a Bachelor of Design in Communication Design degree from NSCAD University. https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1622131945750-LKZA99CU6U3C9I97L6ID/digital+specialists.jpg Collective - Collective Specialist Digital Specialists In this day and age, marketing has become more complex than ever. There is an increasing number of new technologies available, and the powerhouse martech platforms are constantly evolving. Depending on the complexity of the challenge at hand, Segmented Marketing has curated a roster of marketing and digital specialists. Search Engine Optimization Google Analytics Paid Search / Google Ads Video Development / Production https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1622131824813-DVM6UY0XP5P2OKJMS3JA/Michael+Egan+black+and+white.jpg Collective - Website UX, Design & Development Michael Egan Michael is an experienced web designer and developer with a track record of creating simple websites that handle complex problems. He is a firm believer in user-centred design and puts people and business objectives ahead of unnecessary artistic pomp and plumage. He has won several ICE Awards in web design and has earned himself a strong reputation for producing high-quality work. His specialties include UX design, WordPress development, web style guide planning & curation, web application integrations, and more. https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/763902fc-37d2-437c-9d5d-f6a2a507d578/AW+SKED+Full+Logo+Colour.jpeg https://www.segmented.ca/services daily 0.75 2024-09-13 https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621524947804-EB59CVNIKUZA5HAO5V4Q/target-128x128-1403831.png Services hand-drawn aim target icon https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621524777504-0B1PRWW60VXISU2989GP/creative-idea-128x128-1403832.png Services hand-drawn empty pill bottle icon https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621525237506-DQERG2OZ7U340V3BKZZM/content-writing-128x128-1403785.png Services hand-drawn armchair icon https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621524852958-8KKEF4KTCZJ7RK66UX8Y/compass-128x128-1403838.png Services hand-drawn armchair icon https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621525998286-NOWN9PUM08M9S2R621YG/digital-marketing-128x128-1403770.png Services hand-drawn simplified needles in back acupuncture icon https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621525829064-976PQADZEBZXGCR0JQIS/data-analytics-128x128-1403813.png Services hand-drawn empty pill bottle icon https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1623343653269-XAJWG46XJYL9KKGD49QY/dentist+removes+mask+to+smile.jpg Services - “We had the pleasure of working with David and Segmented Marketing on our brand identity in 2020. He methodically helped us transition to a consistent identity, collaborated with the team, helping them do their best work. David led us through the process, balancing creativity and well executed to a plan and timeline. His overall unique approach of working closely with the team set a solid foundation that we continue to build on today.” — Brad Rodgers, CEO, Bluelight Analytics https://www.segmented.ca/work daily 0.75 2026-01-07 https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/c09d50aa-544f-444a-95cc-28bc283eea55/Skedaddle.png Work https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/bc70c74a-509f-4d7b-9262-170a35e02b26/Omnia+Logo+2024.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/b73c2e01-9769-4344-923a-afc28fea2cbd/Cheep+Insurance+logo.png Work https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/a9edadc2-5497-42ad-8ad5-366fa50c57d3/Nxtgen+Care+P250.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/a5f30cee-236c-4807-bb81-434475567b9c/Truly+Nolen+P250.png Work https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/9ec7b677-fc5a-4f1a-9196-7a1a070580b6/Bauld+Insurance+P250.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/339073eb-ac79-4162-bf50-ef00858f7289/Omnia.png Work - Omnia Intranet. Omnia is a global leading intranet and employee engagement platform. In 2024, Omnia was purchased by Monterro, a private venture firm headquartered in Stockholm. The business was further expanded with the acquisition of intranet competitor, LiveTiles. As an award-winning intranet platform, Omnia has achieved early success by building a corporate client base in the European market. In January 2022, Omnia engaged David to help grow in North America. Mr. Spriet works closely with the Omnia Global Chief Marketing Officer, helping develop marketing strategies. He plans and executes a range of brand, digital, and lead-generation campaigns targeting clients in Canada and USA. https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/620df2c7-41fe-4775-9a03-c1a787d7992a/Nxtgen+Care+website+%281000+x+600+px%29.png Work - Nxtgen Care Nxtgen Care is a pioneer, helping senior living facilities with business intelligence & data analytics previously unavailable. The Co-Founders engaged David in March 2019 to strategically transition the business from a brand that lacked target market fit. Following the brand strategy development and managing the initial brand implementation, David assumed the role of Chief Marketing Officer under the Fractional CMO program. He worked closely with the CEO and President, developing strategic marketing plans and managing ongoing marketing efforts, and operated as the company’s Fractional CMO through the initial launch phase. https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/28164a33-c7ea-4cdc-9def-6f146261fdfb/Bauld+Insurance.png Work - Bauld Insurance. Bauld Insurance is a leading Nova Scotia insurance broker, providing advice to personal and business clients. In January 2019, Bauld Insurance engaged Segmented Marketing to establish a new brand strategy and launch it with a new company website. Following a very successful brand re-launch, Mr. Spriet continues to operate as the company’s Fractional CMO. He works closely with the President and VP Business Development to develop strategies and manage marketing programs. David manages the annual marketing plan, guiding a team of marketing specialists to deliver marketing-led, business-building results. Branded content marketing, search marketing, social media, website UX, AI measurement, and more have delivered double-digit growth. https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/53434d61-f6ef-4546-a508-78450d68779c/Truly+Nolen.png Work - Truly Nolen. Truly Nolen is a global pest control brand. In Canada, The Maritimes franchise owner engaged in Segmented Marketing in the Summer of 2021 to lead the marketing function, setting a marketing program to support regional growth plans. Pest control is a competitive category with a range of operators vying for residential and commercial customers. David was hired under his Fractional CMO program. A robust marketing strategy was developed to support customer lead generation with a broad, multi-channel approach to dominate the competitive search marketing channel. In addition, brand-building campaigns, sales enablement, email marketing, AI measurement and more have been used to support significant revenue growth. https://images.squarespace-cdn.com/content/v1/60a472c7e7e1d63a610c084e/1621611087330-X1RX46K8WQKM0EX9GFN7/grand+mother+and+daughter.jpg Work - “David has done a fantastic job crafting the Nxtgen Care Brand Strategy and providing market analysis and insights. He worked collaboratively with Nxtgen’s executive team building the marketing strategy and rolling up his sleeves to execute on digital campaigns. He was an asset for Nxtgen as we set out on our path to revolutionize the Senior Care industry.” — Dan LeBlanc, President, Nxtgen Care https://www.segmented.ca/contact daily 0.75 2021-11-26 https://www.segmented.ca/privacy daily 0.75 2022-02-07