The most successful businesses are focused. Their strategies harness power from their unique strengths. They take a segmented approach to their marketing to achieve positive results. Segmented Marketing will help you grow your business.


Fractional CMO

As your Fractional CMO (Chief Marketing Officer) you will gain access to complete and cost-effective senior marketing capability, through a fractional investment.

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Strategic Planning

Your business is unique, and this requires a customized strategic approach to achieve its potential.

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Marketing Initiatives

We will help establish an optimal marketing mix for your business and manage the execution leveraging a mix of local and off shore freelancers.  

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David is a senior marketing & communications professional with over 23 years of global, national and regional experience.

His experience includes: strategic marketing plans, digital marketing, campaign implementation, product development, measurement & analysis, and marketing team leadership.



“When nothing seems to help, I go and look at a Stone Cutter hammering away at his rock perhaps a hundred times without as much as a crack showing in it.

Yet at the hundred and first blow it will split in two, and I know it was not that blow that did it, but all that had gone before.”  — Jacob Riis 

Segmented Marketing can help you break your stone.


Driving Business Growth

Your marketing is a key lever in your business success. When planned and executed with precision and excellence, it will drive positive returns. Invest in a SEGMENTED approach.