Hiring a full-time marketing executive to lead your marketing can be daunting and your business may not be ready for that level of investment. Or perhaps your business or marketing function is in transition.
As your Fractional CMO (Chief Marketing Officer) you will gain access to complete and cost-effective senior marketing capability, through a fractional investment.
From top to bottom, David will organize and oversee all aspects of marketing, communications and strategic business development to drive top line growth and return on investment.
Your business is unique, and this requires a customized strategic approach to achieve its potential. Regardless of your business stage, start-up / growth / mature, taking the time to plan out the right strategies for your business will improve your chances for success.
With over 20 years experience in strategic planning / consulting, David will help you chart a path to success through Strategic Marketing Plans, Business Development Plans, Customer Acquisition Plans, E-Commerce Plans and more.
All plans are realistic, actionable with an implementation road map – right sized to your budget.
Marketing has become increasingly specialized with the shift and growth of digital platforms. While traditional marketing still plays a role, digital marketing is often the predominant format as your customers move through a journey of discovery, engagement and conversion.
David will help establish an optimal marketing mix for your business and manage the execution leveraging a mix of local and off shore freelancers.
Marketing initiatives may be wide ranging and include projects such as: Websites, Email Marketing, Marketing Automation, Digital Advertising, Social Media, Sales Collateral and a range of marketing tactics - whatever your marketing mix requires.