Work Smartly.
Our Work
David with the support of his Segmented Marketing Collective work with businesses from a range of industries. Here are some companies propelled forward with a Segmented approach.
Bauld Insurance.
Bauld Insurance is a leading locally owned and managed Nova Scotia insurance broker, providing advice, products & service to personal and business clients. In January 2019, Bauld Insurance engaged Segmented Marketing to establish a new brand strategy and launch it with a new company website.
Following a very successful brand re-launch, Mr. Spriet has operated as the company’s Fractional CMO. He works closely with the President and VP Business Development to establish plans and manage marketing programs to drive positive returns. David manages the annual marketing plan while guiding a team of freelance marketing specialists to deliver SEO, paid search ads, branded content marketing, social media marketing, graphic design, website enhancements, lead gen/nurturing, measurement, and more.
Nxtgen Care.
Nxtgen Care is a technology start-up and pioneer, helping senior living facilities with healthcare intelligence previously unavailable. The business Co-Founders first engaged Segmented Marketing in March 2019 to develop a strategy to transition the business from a brand that lacked target market fit.
A new brand identity with a brand style guide was designed and a new corporate website was launched. David was then engaged (independent consultant) as the company’s Fractional CMO. He continues to manage the Nxtgen Care marketing program including strategy & planning, branded content, lead gen campaign, content marketing, social media marketing, trade advertising, sales enablement, email marketing, measurment and more.
Omnia Intranet.
Omnia is a global leading intranet and employee engagement platform. Omnia is owned and operated by Precio Fishbone, a consulting and system development company headquartered in Sweden with offices in Denmark, Vietnam, UK, Germany and Canada.
As an award winning intranet platform, Omnia has driven its early success building a corporate client base in the European market. Having previously gained a foothold in the North American market, in January 2022, Omnia engaged David to help the business improve their NA marketing effectiveness. Mr. Spriet works closely with the Omnia Product Lead and Marketing Manager based in Sweden, crafting marketing strategies while planning and executing a range of brand, digital, and lead generation marketing.
Bluelight Analytics.
Bluelight Analytics is at the forefront of dental light measurement technology, using their expertise to improve light-curing outcomes for dentists worldwide. In Spring 2020, Bluelight hired Segmented to help guide the business through a brand revitalization.
Working with senior management, David leveraged years of experience working with senior-level executives to thoroughly understand the business strategy and crystalize a brand framework aligned with this vision. He worked with stakeholders to formalize a new brand strategy, design a new brand identity, and Brand Guide working with the in-house staff designer. To introduce the new brand to the market, David managed a cross-functional project team to plan and deliver a new corporate website designed to appeal to a global market of dentists.
“David has done a fantastic job in working with the management team at Nxtgen Care in crafting its Brand Strategy and providing timely market analysis and insights.
In addition to working collaboratively with Nxtgen’s executive team on the overall marketing strategy David has consistently rolled up his sleeves to execute on individual digital campaigns. He continues to be a key asset for Nxtgen as we continue on our path to revolutionize the Senior Care industry.”
— Dan LeBlanc, President, Nxtgen Care